Updated README to make the Pypi page look better

.gitignore

 oscar/src
 oscar/share
 .~lock.*
+dist/

README.rst

+================================================
 Django-Oscar - Flexible e-commerce on Django 1.3
 ================================================
 
-django-oscar is an e-commerce framework for Django 1.3 designed for building domain-driven
-e-commerce sites.  It is structured in way that lets any part of the core
-functionality be customised to suit the needs of your project.
+*django-oscar* is an e-commerce framework for Django 1.3 designed for building domain-driven
+e-commerce sites.  It is structured such that any part of the core
+functionality can be customised to suit the needs of your project.  This allows it to handle
+a wide range of e-commerce sites, from large-scale B2C sites to complex B2B sites rich in
+domain-specific business logic.
+
+`Read the docs`_
+
+.. _`Read the docs`: http://django-oscar.readthedocs.org/en/latest/
+
+Credits
+-------
+* Created by David Winterbottom (`@codeinthehole`_) in the small pockets of time when his
+  new-born son was sleeping.
+* Important early contributions made by Andrew Ingram (`@AndrewIngram`_) and through collaboration
+  with `Mirumee`_
+* Developed and maintained by `Tangent Labs`_, a London-based digital agency
 
-It is currently in vigorous early development, but should stabilise over the
-summer of 2011.
+.. _`@codeinthehole`: https://twitter.com/codeinthehole
+.. _`@AndrewIngram`: https://twitter.com/AndrewIngram
+.. _`Mirumee`: http://mirumee.com
+.. _`Tangent Labs`: http://www.tangentlabs.co.uk
 
-Browse the ``*.rst`` files within ``docs/source`` for documentation or visit
-http://django-oscar.readthedocs.org/en/latest/ for HTML versions.
+Changelog
+---------
+0.1-beta
+~~~~~~~~
+* Initial release - is working fine for the two main Tangent projects of summer 2011
+* Docs are a bit stale and need updating

setup.py

       url='https://github.com/tangentlabs/django-oscar',
       author="Tangent Labs",
       author_email="david.winterbottom@tangentlabs.co.uk",
-      description="A domain-driven ecommerce framework for Django 1.3",
+      description="A domain-driven e-commerce framework for Django 1.3+",
       long_description=open('README.rst').read(),
-      license='LICENSE',
+      license='BSD',
       packages=['oscar',
                 'oscar.apps',
                 'oscar.apps.address',