Updated index page of docs

docs/source/index.rst

 Welcome to the documentation for django-oscar
 =============================================
 
-django-oscar is a ecommerce framework for Django 1.3 for building domain-driven
-ecommerce sites.  It is structured in way that lets any part of the core
-ecommerce functionality be customised to suit the needs of your project.    
+django-oscar is an ecommerce framework for Django, designed for building
+domain-driven applications.  It is structured in way that lets any part of the
+core functionality be customised to suit the needs of your project.  For
+instance, if every product in your shop has an associated video, then
+django-oscar lets you add such a field to your core product model.  You don't
+have to model your domain logic using the Entity-Attribute-Value pattern or
+other such meta-nastiness - your core models should reflect the specifics of
+your domain.
 
-It is developed by Tangent Labs, a London-based digital agency, and is based on
-their existing Taoshop PHP platform which currently powers several large-scale ecommerce sites.  
+django-oscar is developed by Tangent Labs, a London-based digital agency, and
+is based on their existing Taoshop PHP platform which currently powers several
+large-scale ecommerce sites.  
 
-It is still in early development, but a stable release is planned for early summer 2011.
-The source is on Github: https://github.com/tangentlabs/django-oscar - all contributions welcome.
+The source is on Github: https://github.com/tangentlabs/django-oscar.
 
 Quick start
 ===========
 
-We can do this quickly.  Create a virtualenv using virtualenvwrapper and install django-oscar::
+We can do this quickly.  Create a virtualenv using virtualenvwrapper and
+install django and django-oscar::
 
     mkvirtualenv --no-site-packages vanilla
     pip install django django-oscar
 
-Take a copy of the example vanilla site, and copy the quickstart settings into place::
+Take a copy of the sameple settings file, found at::
 
-    cdsitepackages
-    cp -r 
-
-    cp -r ~/.virtualenvs/myshop/lib/python2.6/site-packages/src/examples/vanilla/ /tmp/vanilla
-    cd /tmp/vanilla
-    cp settings_quickstart.py settings.py
+    https://github.com/tangentlabs/django-oscar/blob/master/examples/vanilla/settings_quickstart.py
 
 Import the sample products and images::
 
-    python manage.py import_catalogue ~/.virtualenvs/myshop/src/django-oscar/examples/sample-data/books-catalogue.csv
-    python manage.py import_images ~/.virtualenvs/myshop/src/django-oscar/examples/sample-data/book-images.tar.gz
+    wget https://github.com/tangentlabs/django-oscar/blob/master/examples/sample-data/books-catalogue.csv
+    python manage.py import_catalogue books-catalogue.csv
 
-And there you have it: a fully functional ecommerce site with a product range of 100 popular books.
+    wget https://github.com/tangentlabs/django-oscar/blob/master/examples/sample-data/book-images.tar.gz
+    python manage.py import_images book-images.tar.gz
 
-Getting started:
+And there you have it: a fully functional ecommerce site with a product range of 100 popular books.
 
 .. toctree::
     :maxdepth: 2
     contributing
     getting_started
 
-
 Full contents:
 
 .. toctree::