Related to #823

* Better wordings for the individual steps
* Mentioned necessary copying of migrations directory
* Fixed wrong prerequisites in examples
* Glossary typo fixed

Attempt at making it clearer what needs to be done for what kind of
customisation. Created a new topic that lines out the prepatory
steps that need to be taken, and moved duplicate information from the
how-tos into the new topic.

Was posted on the mailing list.

my_model_customisations_arent_picked_up now lives in a subsection of the
recipe how_to_customise_models.

The old conventions.rst is now merged into the new coding-style.rst.

The old search.rst has been dropped as it seems outdated.

To set a base for upcoming docs changes, the docs directory structure
has been streamlined to follow a simplified version of Django's docs.

The old _draft folder has been removed. Both files from there and the
current docs that don't fit nicely into the new structure are in _old/
for the moment.

Related to https://groups.google.com/forum/?fromgroups=#!topic/django-oscar/fscCRn4OlOg