- make sure all pages are linked from somewhere
 - prohibit double indexing of source code modules
 - remove old unused offers (we use GIT, no need to keep old files)
 - use local version of Oscar logo

Fixes #921

Credit and thanks go to @seddonym (David Seddon).

Fixes #574

It's a great idea, but confusing when empty. Replaced by links to
how_to_customise_models which contains some explanations.

Attempt at making it clearer what needs to be done for what kind of
customisation. Created a new topic that lines out the prepatory
steps that need to be taken, and moved duplicate information from the
how-tos into the new topic.

The old howto included out-dated info on how to translate Oscar. That
has been replaced by a link to the Transifex project.
It was the only howto left under the Contributing headline, which really
shouldn't be there (as there's an entirely different section in the docs
for contributing). As it is more of a topic anyway, and will hopefully
soon include documentation on translation style etc., it was turned into
a topic.

To set a base for upcoming docs changes, the docs directory structure
has been streamlined to follow a simplified version of Django's docs.

The old _draft folder has been removed. Both files from there and the
current docs that don't fit nicely into the new structure are in _old/
for the moment.