Fixes #495

- Added stubs for both apps
- Switched to using :automodule: for abstract models instead of
  individual :autoclass:
- Added instructions on creating a Partner and ProductClass instance
  when setting up a new Oscar instance

Update release notes too.

They really don't belong in /contributing.

Building the sandbox was explained in multiple locations, and in
slightly different ways. The sandbox now has a separate document.

my_model_customisations_arent_picked_up now lives in a subsection of the
recipe how_to_customise_models.

The old conventions.rst is now merged into the new coding-style.rst.

The old search.rst has been dropped as it seems outdated.

They were getting quite long. They've been split up in several
subsections. Some of them are borrowing heavily from the Django docs.

Yet another project is hard to maintain, and it's mainly used for
internal use. Removing it reduces the number of options of how to get a
Oscar project running, hence making it easier.

To set a base for upcoming docs changes, the docs directory structure
has been streamlined to follow a simplified version of Django's docs.

The old _draft folder has been removed. Both files from there and the
current docs that don't fit nicely into the new structure are in _old/
for the moment.