Create a factory module per app and move them under the new
oscar.test.factories module.

Previously, the test suite ran with a custom user model for Django >=
1.5, but it didn't subclass Oscar's AbstractUser.  This commit adjusts
the custom user model to subclass Oscar's so we can test functionality
within the custom user class.

This does require a change to the way tests authenticate as we don't
actually use the username field.

This allows updating code in both places, if necessary. Getting Django
1.5 support would be painful otherwise. This also removes the circular
dependency of django-oscar-testsupport on Oscar.

The requirements were merged. The imports were updated
accordingly. Unused imports in the touched files were removed. No
further changes.

Fixes #376

* They are now known as 'stock alerts' instead of notifications.
* They have been moved into the customer app largely (instead of their
  own one).
* The model implementation has been simplified.